Bazar de la Confianza – Time to Slow Down
The Bazar de la Confianza, a large-scale event of great cultural and social relevance, faced a communication challenge: high volumes of scattered information with no central, unifying concept. Communication was perceived as a stream of announcements about activities, which created overload and resistance among stakeholders, who felt overwhelmed rather than motivated.
Mosaico Experiencias delivered an integrated umbrella campaign under the concept “Time to Slow Down!”, together with the Confiar Dictionary, a creative strategy that gave new meaning to words from the organization’s culture. The campaign unfolded across transmedia channels, combining digital and offline resources to connect with audiences in a more emotional and meaningful way.
23,500 VISITORS
The 2025 Bazar de la Confianza achieved an increase in digital interactions compared to previous years and sustained attendance of more than 23,000 people. Above all, it sparked a shared social reflection on the importance of living without rushing, valuing relationships and coming together. The campaign didn’t just promote an event; it opened a cultural dialogue around trust and well-being.
- More than 280 proposals from 36 municipalities in Colombia
- More than COP 300 million in sales for participating projects
- A workforce of more than 2,200 people
- Nearly 270 artists on stage
- More than 120 academic, cultural and recreational activities over 10 hours of continuous programming
- Social media: a total of 91 posts across Facebook, Instagram and X
- 11,854 interactions (likes, shares and direct messages)
- More than 172,000 accounts reached (unique accounts that saw the content at least once)
- Thousands of smiles we couldn’t count exactly
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